We brought in our spruiker (Brian) today to promote the $22 million superdraw and the discount social stationery in the photo. Brian also promoted New Woman and the free umbrella, New Idea and the free pedometer and Burke’s Backyard and the free tea lights. While the superdraw and stationery spruiking worked brilliantly, as I expected it would, promoting the magazine giveaways worked better than expected. Sales spiked thanks to connecting the three giveaways. Our feeling is that it worked well because of the quality of these specific giveaways.
We’ve used several spruikers over the years. Brian is the best. He is professional and robust without getting customers offside. He’s our preference every time. Part of the success to the magazine promotion today is due to the connection of his pitch with our customers.
In case you’re wondering about the $5 social stationery sale – part of the landlord make good for the upheaval caused by the construction is a free outpost. Rather than extend current product into the mall we brought in this social stationery range and have sold over 1,100 units in three weeks.