Australian Horticulture is struggling. We sell, if we’re lucky, one copy a month. It’s not paying its way. The Rural Press website says the titles has 4,507 ABC audited paid circulation January to June 2004. I received three copies this month so it cannot be in that many newsagencies once you account for subscriptions.
This is the type of publication I’m talking about when I pitch here that newsagents need more equitable terms. I can’t keep losing money of Australian Horticulture. I don’t need the title to give my newsagency credibility as a magazine specialist. I’d gladly carry the title if I was being paid for real-estate and time but without such compensation, the title is not worth it.
Australian Horticulture has a lifeline in the form of newsagents providing the retail presence at no cost. As one who is paying for this subsidy I feel it is right to question the worth of the title.