The free pedometer with this week’s New Idea is working well as the above sales decay graph for my store shows – it’s comparing this week with the average of the last three weeks. We’ve been a construction zone since March so sales are down. It’s good to see the kick this week.
We look at sales decay data for all the major weeklies every few days to measure the success or otherwise of our magazine co-location efforts. It also helps, as is the case here, with tracking the impact of publisher driven promotions.
As far as magazine giveaways go, this pedometer is excellent – useful and timely.
I am delighted the pedometer in New Idea has done so well. We have supported this giveaway with a massive national publicity launch with Casey Donovan, who now has a blog on http://www.newidea.com.au It is part of a major campaign to Run Rings Around Australia’s Obesity problem and to encourage everyone to get moving. It’s a terrific initiative and I’m delighted that so many people are getting behind it – and of course buying Australia’s best magazine – New Idea. Regards Robyn Foyster Editor in Chief New Idea