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A dog of a ‘magazine’

excel.JPGThis Excel magazine is a dog, it should not have access to the newsagent retail network. Sales data, not supply and return data but sales data will support my claim that this title ought to be killed off.

The only people making money off this title are NDD, the distributor, and the publisher. For the publisher it’s a low cost venture – same old content regurgitated and a black and white print run. For NDD it’s a fee for service. Newsagents are being abused, again.

I’ve early returned the copies I received today as I have more appropriate product to display in its place.

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