I was surprised to see this puzzle book / magazine come from ACP magazines. Under the banner of Australian Women’s Weekly, the contents appear to be a consolidation of content from Puzzler crossword and puzzle publications.
While on could argue that the AWW moniker makes it interesting to customers, I’d note that crossword customers are loyal. Getting them to try a new ‘brand’ is a challenge – especially when the brand is not known in that space.
We’re giving the title a crack in the crossword area as well as next to Women’s Weekly.
Doing the same; prominently diplayed in puzzle area with full waterfall display, and with current AUST WOMENS WEEKLY. RECEIVED 19, SOLD 3. It would have been better if the title has of been released when the new AWW was put on the shelves. I would gues i would have rebled sales having them next to each other.
Vaughan Lawrence
Beechworth Newsagency
I am associated with the writers of the crosswords in this book. How did the sales go in the end? ACP were very happy with sales so are going ahead with a summer edition.
Stickers – great, it is selling very well. mark
Stickers;
We had a fantastic response to this edition; 90% sell through!
Vaughan
Beechworth Newsagency