A couple of months ago we created a new health section, bringing together magazines from several categories – health, fitness, lifestyle. We placed the new section next to food and moved the health related food titles so they abut the new health section. The new section is in our ladies aisle – opposite our women’s weeklies. The results have been excellent as I have blogged previously. Yesterday we checked sales for the food titles – our ACP Magazines healthy food titles have benefited the most from the move. Sales are strong. Annette’s Sym’s Symply Too Good range is also selling better but that is more due to the release of the fifth in the series.
What we have done in creating this new category and locating it next to food breaks with tradition but the results speak for themselves.
Our only problem in the food space now is the US and UK titles. Sales are soft.
Our best selling foreign cookbook is
BBC Good Food from Gotch
What have other people found?