Ben Kay, manager of my newsagency, set this up today on a stand out the front of the newsagency. It’s not a new promotion but it is uncommon in newsagencies. We often get so caught up in the daily grind that we forget to remind our customers of what’s new and of the deals like the amazing Lindt chocolate with Delicious this month.
While it’s reasonable for newsagents to say that customers will know if new issues are in, we are on a mission to chase impulse purchases in as many ways as possible. We’re treating every sale as a victory. we have to – disruptive construction continues in and around our shop as the landlord ‘adjusts’ the centre.