A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Browsing crucial to magazines

Regulars here will recall my post a few weeks back of the unbearable construction noise in my shop. As a result magazine unit sales were down 17%. Now that the noise has gone we’re back where we were – tracking in positive territory. It says something for the importance of the retail environment for browsers. It also gives us an indication of how much of our magazine business comes from browsing.

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