This magazine arrived at our newsagency yesterday. 15 copies. Network Services is the distributor. It’s a photography magazine about a single camera. 15 copies! The sales data Network has for my shop will show that we would be lucky to sell 2 copies of this title. There is no doubt that the 15 copies is gross oversupply.
Photography magazines are struggling. A single topic (camera) title is nuts. People who would buy the title will already be clued into everything about the camera thanks to the many websites with more up to date information than the magazine can offer. Check out these Google results. There are also 32,000 blog posts referencing this camera.
If such a specialist magazine is necessary then why 15 copies to our shop? As I said earlier, this is gross oversupply – unconscionable in my book.