ACP Magazines has a great Mother’s Day magazine subscription offer with a First Class trip to Ireland as the prize.
I discovered the offer by searching for newsagents magazines in Google. Check out the results. The link to the promotion is an ad ACP is running – they pay Google per click on the ad. It’s disappointing that someone searching for magazines in newsagents gets an offer for direct supply from ACP.
While I appreciate ACP needs to promote its magazines any way it can, I wish I could offer this prize to the many customers who sign up for ‘subscriptions’ in my store – putaways we call them. We have around 200 customers who commit to collecting every issue of magazine(s) they like and every time they pay full price. So, because they don’t take the discount and don’t have the magazine delivered to their home, they miss out.
I’d prefer to see ACP invest marketing dollars in newsagent putaways. Newsagents, in turn, could provide good in store support for this exclusive retail offering. This seems to me to be a win win for the taking.