Between our counter, our newspaper stand and our card display is what we call the dance floor. This is our highest traffic display area so we change the display regularly and actively promote categories which would otherwise be visited by destination shoppers.
The dance floor is great for displaying promotions such as the hot stationery deals promotion we have running at the moment. We pick up impulse sales and remind everyone that we have keen prices on stationery.
When this campaign comes down in a week we will replace it with our Mother’s Day offering. While the weekly or fortnightly change is time consuming, it is the best way to demonstrate to our customers that our business is moving and that we have deals. Newsagents are thought to be expensive so anything we can do to counter that is a win for us.
Evey newsagency needs a dance floor and they need fancy footwork to make it work.