In keeping with our strategy of starting early with seasons, we have the just half of our Mother’s Day card range up. It’s moving well and we are still a month away from the day. The Hallmark materials make the display.
We use seasonal displays like this to underpin our relevance and our range for the seasons. It’s a way of demonstrating our point of difference over the majors.
Great display and merchandising, pity not all of us can get it. I understand your store is located in Melbourne but in country NSW we have not even recieved our mothers day stock from Hallmark, as we did not recieve St patricks Day stock and no Chinesse new year stock. I’m getting tired of see other stores having seasonal stock up to 3 weeks before I see it. Shame on Hallmark our so called industry partners.