The New York Times reports that US newsmagazine The Week is publishing an online only bonus issue sponsored by Lexus. This is another example of a publisher understanding the opportunity for growth from online distribution versus offline. Jeff Gomez has some good points to make about the move at his Print is Dead blog.
The folks at the week are doing what they need to do to build their audience. Retailers of newspapers and magazines need to make equivalent moves to find new customers in the changing world.