The Internet is awash with non mainstream blogs and websites offering entertaining and alternative channels to the Woman’s Day, New Idea, Famous, NW and Who fix. Check out the offerings at The Superficial, Hot Momma Gossip, Perez Hilton, Handbag, MollyGood, Nicole Bitchy, Rope of Silicon, Hollywood Grind … there are plenty more. Just do a search under Google blogs and every gossip fetish will be satisfied.
My point is that gossip is hot online. It generates huge traffic. We (newsagents) rely on similar traffic in newsagencies with weekly magazine sales being the backbone of our magazine category. We ignore the online trend at our peril.