NDD continues to demonstrate their skill at magazine distribution with the scale out of Kitchen Trends. This title has a low sell through and a shelf life of six months. It is loss making for us and, I suspect, many other newsagents.
If NDD were leading the way in magazine distribution, as they claim on their website, the quantity they send and the shelf life would be configured so as to be profitable.
Newsagents cannot afford this behaviour yet they are too time poor to follow up – a situation exploited by NDD in their model.