Jane and Damien have papered our entire display window with posters and put two small black ‘gates’ in front, guiding people to peer in and see a satellite navigation device lit up – it’s the prize on offer in a magazine promotion we are running.
With so many promotions visually noisy we decided to pare this one back and make the prize the star. Each magazine purchase results ina coupon for our customers. It’s stirred some good interest.
We were given the satellite navigation product by a supplier as a rebate for purchases.