Informed Investors magazine is the kind of title newsagents need to cultivate. It’s locally published and focused on a specific and loyal demographic – Asian investors. It’s is the only comprehensive Australian wealth and financial magazine published in the Chinese language.
I have been talking by email with Mike Wang, the publisher of Informed Investors. He contacted me through this blog, asking how to achieve better placement in newsagencies. Informed Investors needs to be placed next to Chinese newspapers. Newsagents who sell Chinese newspapers ought to talk to Wrapaway in NSW or Informed Investor direct in other states about getting the title. We currently offer over thirty foreign language titles in my newsagency and we’re a suburban business thirty minutes out of Melbourne.
What I like about Informed Investor is that it is niche focused and that it compliments a category which does well for us and many newsagencies.
It’s interesting to see how Mike and his team are promoting this title compared to, say, BRW. Both are in the same space yet go about their business quite differently. Informed Investor seems more closely connected with its readers, more practical if you will. That is not to be critical of BRW – the difference is one of style I guess.