The Easter retail season is truly under way. Card sales are strong as well as the sale of eggs. We have the Darrell Lea range and it helps us present a bold message on what we call our ‘dance floor’ our main promotional area. We’re running the promotion in store rather than an outpost because of the hike in outpost costs – we could have outposted in the mall right in front of our shop but the direct sunlight would not be good for the chocolate.
We’ve had this display out for two weeks. While sales have been okay – they usually are early on with Easter – it provides a bold difference to the traditional newsagency – something we are always keen to achieve. Card sales have been strong, justifying their early placement.