Bark, the Australian dog lovers magazine, has been struggling at my newsagency so last week I put some extra copies in a stand (above) near our newspaper display. We’ve sold six copies from this stand in five days. Based on sales history, had Bark not been relocated we would not have sold one copy in that time. This move has helped us reconnect with our customers. Their purchase with a comment over the counter about other dog magazines may be enough to have them think of us next time.
It’s impossible to move all of our niche titles to high traffic locations as there is not enough space or days to cover the range in a month. We have a rotation program which uses high traffic space for fringe titles but it’s not enough. It’s also labour intensive.
There is an opportunity to structure promotion of fringe titles in newsagencies. One company did this but they only promoted titles they were paid to promote and they were often titles which did not warrant such support.
I see an opportunity for a group of newsagents to choose a selection of fringe titles and promote them a week at a time with high profile real estate and measure the results. It may be that we discover an ideal win win for fringe title publishers and newsagents and through that better rewards all round.
I like Bark magazine as do my customers when they remember to buy it.
Bark Magazine is a beautifully illustrated magazine, with a never ending variety of very interesting stories and facts regarding dogs. Love it, but must say it is very hard to locate at most newsagencies. Seems the staff are not aware of the title, and are quite miffed when asked for it.
Always looking forward for the next issue
Sadly it seems that Bark magazine has just ceased publication. Obviously it wasn’t just your Newsagency that it struggled in.
Gavin, Sad news. It was a great title but under resourced to attract the attention it needed. Mark
Looking for an article in the Bark Magazine about GDV (Gastric Dilatation Volvulus). Basically ‘Bloat’. This was a good little magazine but I missed this particular issue as it was a hard magazine to locate. If anyone can help that would be great
please send me the price liste 2007 bark dog magazine 2007 8 adios close sunny bank hills 4109 qld austraila phone 0732725958
Hi Mark – I was art director at Bark! Magazine and can email you a copy of the article – for personal reading of course. Drop me an email: daniel@wildfirecreativemedia.com