I’m told the Sydney Morning Herald today had a post it note type ad stuck across the masthead saying Don’t risk Debnam. 20,000 job costs to public services. Workplace laws to Canberra. Similar to the pitch at the SMH website (see above). Whacking a post it type ad on the front of the paper like this – for the State election this weekend – over the masthead really pushes the envelope in terms of brand damage. It politicizes the newspaper more than a traditional print ad.
The SMH is throwing its support behind the Labor Party.
Labor Party: A party that has clearly put this state into an absolute shambles. A leader who disassociates himself from the mistakes of the past decade – despite the fact that he was a key figure at the cabinet table.
The SMH should not be putting this type of crap on the masthead of their paper … and they should be seen to be neutral.