At a coffee vendor on George Street in Sydney this morning I noticed they cut the zodiac from the Daily Telegraph and stuck it on the coffee machine where people line up to collect their daily grind. I noticed it because there was a group of people reading how their day would go. What a great add on with coffee!
Up the road a few places a coffee shop has an offer where you could win a free coffee in the afternoon based on the roll of dice. They’re not as busy as the cart.
Of the two marketing tactics the first is more interesting to me. It makes the wait for coffee more interesting and it adds value to those interested. The second feels like lazy marketing. It’s got me thinking of what we can do at our lottery counter for those who find themselves waiting.
Mark,
I have been experimenting with putting up stories of past winners. The NSWL website has a list of past winners stories and we place them up at the lotteries counter for customers to read if they are waiting.
I think it works as most people read the articles and in some way it goes to show how the winners are rarely well off, big gamblers etc. The one a few weeks ago about the supermarket workers winning a share of the 33 million Powerball is an excellend example. It goes some way for some people who may get disillusioned with winning nothing for a while.
Cheers,
Angelo
That’s a great idea Angelo.