Checkout the new Watermark store at the Qantas terminal at Sydney airport. This is a very impressive store anchored around books. Magazines, greeting cards, social stationery and office suppliers are covered with limited space allocated. At the back of the shop is a café. This is a classy looking business and an ideal balance for the Newslink stores in the same mall. Newslink and Watermark have the same owner.
WOW. This store really sets the benchmark for asthetics. Its modern, warm and open; it doesnt have unfriendly visual ‘noise’; its bright and the lighting is perfect.
Newsagents opening a new store or refurbishing should really look at stores like this, especially those hybrid newsagents/bookshops. Clean fresh looks would really give the whole industry a lift; position it better in the marketplace.
Jarryd, I’m a partner in a business just about to sign off on plans for a new 220 sq m newsagency. This Watermark store has caused to hold the pen and reconsider. It is worth the trip to Sydney to see it. Mark
“Clean fresh looks would really give the whole industry a lift”…
There already are a certain chain of newsagents with ‘clean fresh looks’, but who are, accoring to this blog, the “great satan” (perhaps with good reason though).
And who are they???
pcarmody, not sure which group mean as I would suggest none deserve the clean, fresh label. Mark