The customer uptake for the Adelaide Crows and Port Power car flag promotion run by the Adelaide Advertiser exclusively through BP and On The Run outlets has been so low that they are repeating it in today’s Advertiser.
The Advertiser has a track record for ignoring retail newsagents with such promotions – to their peril it would seem. Hopefully, the poor uptake of the AFL flags promotion will encourage them to ditch BP and On The Run and go back to newsagents were they enjoyed greater success.
Promotions such as the AFL car flags in Adelaide and the AFL cards currently running in Melbourne at the moment are as important for the sponsoring newspaper as they are for the AFL and AFL clubs. The Adelaide clubs and the AFL would have to be concerned with the poor uptake – that’s if they know about it.
Newsagents are better connected with their community and more likely to get behind promotions like this. Also, they see more regular traffic than petrol and convenience outlets. How many times do you go to a petrol outlet in a week versus how many times to a newsagency? Some newspaper and magazine publishers have done a disservice to customers and their promotions partners by driving customers away from the channel not to mention the disrespect to the newsagents who have served them well.
To Advertiser Newspapers marketing people – you need to update your website to indicate that you’re having a second crack at this promotion today.
Photo courtesy of Advertiser Newspapers’ Adelaide Now website.