The Ink and Toner flyer distributed to 20,000 houses around our shop three weeks ago continues to drive good sales. The promotion has boosted retail ink sales over the three weeks by more than $6,000. In our demographic that’s astounding. Add to this the additional purchases made by the customers brought in by the flyer and it is easy to label the promotion a resounding success.
Being able to quantify a marketing campaign in such a specific way is essential. In the case of ink and toner it locks in our commitment to run these campaigns regularly not only to remind the customers we have already but to grow the pool.
Not enough newsagents promote outside their four walls.