Jeremy Leslie, writing at BusinessWeek.com, reviews The Last Magazine a new book by David Renard. Leslie shares the opening sentence of the book:
Magazines, as we know them, are dying.
The article is not as downbeat as this quote suggests. The review declares his love of magazines and outlines how he sees their future – challenged but surviving nevertheless – with digital formats playing a big role. The review is interesting and makes the book tempting. Unfortunately, I can’t find it here so it’s another sale for Amazon.
While some magazine categories are undoubtedly challenged in Australia, overall sales are strong. Weeklies continue to do well as do most women’s monthlies, health, fitness, and several other categories. Publishers and distributors need to help newsagents exit the dying categories before the losses are too great.