Four days ago I blogged about the success we had moving Notebook next to our women’s weekly titles. Real Living is also selling well as a result of this move. We will sell out this month. While both titles were doing okay in our store, this move will result in us ordering additional stock for future issues. It proves that the location in our store was not helping the titles to achieve their potential. Better Homes is also benefiting but not as much – this is in part due to a co-location strategy we use for that title which sees it promoted elsewhere. Better Homes also has a much higher sales based before we moved it to this new location.
We have broken the MPA magazine layout guidelines with this move but I don’t think anyone would be unhappy with the result.
While it is not possible to load this high traffic women’s weekly magazine are with all sorts of titles, my view is that careful planning can see mid range titles better supported and sales increase as a result. Sometimes customers who don’t browse too far need to be shown what you have.