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Fairfax uses editorial to drive it’s RSVP business

Click for commitment was a good story in The Age yesterday about online dating. The sidebar story, while listing various online dating sites at the end, was a pitch for Fairfax’s RSVP. Even thought our 3loves is tiny I would have thought it deserved a mention since it was targeted in a campaign designed to drive traffic for RSVP. But then we’re free and they are not. We’re trying to build something of value for newsagents and they are not.

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