Our Ink and Toner promotion – 20,000 flyers in letterboxes around our centre – is generating excellent sales. The success of the promotion certainly reinforces the importance of promotion outside your four walls. The campaign has been so successful that we’re going to relay our ink offering to broaden our offering beyond what we have today:
This space is generating a better return than our more traditional stationery offering thanks to the promotion.
Hi Mark
A great display!
I note that you have full product on display.
Do you have a theft problem?
Ink sales are a great opportunity, however we had such a theft problem we have had to secure the cartridges and use laminated display cards. This has had a detrimental affect on sales. We are now changing over to a full display with individual sucurity units that lock the product to the display.
Rowan Higgon
Pakenham News & Tatts
Hi Rowan, No, no theft problem – certainly not out of kilter with the rest of the business. It’s directly opposite the counter and highly visible. Mark