Liz Tay has written a good story for Computerworld about the manipulation of Google results in favour of Fairfax’s RSVP dating site using our 3loves brand. Tay looks at all sides and has been successful in getting comments from most of those involved. I am happy with how she has covered the story.
Fairfax and Commission Monster, the Affiliate marketing company contracted by Fairfax / RSVP, claim to be victims of a rogue affiliate. I don’t know if that is true. All I know is that the campaign was running for at least two months before I outed it here and that Commission Monster and their trading partners ought to have discovered it themselves and stopped it.
AdNews also carried the story in their Mark 9 edition (On Pg. 2 for those who want to look it up).