Health and fitness magazines strong

Our decision to create a new health / healthy living area between food and home magazines is paying off. Sales for the titles in this new space are up significantly over the last month. While that may in part due to a more prominent position in our busiest magazine aisle, based on the browsing we see I’d say it has more to do with a more appropriate adjacency.

In creating this new space, we merges titles from two locations into a third single location.

I see the location of magazine categories as fluid. That is, location is determined by changes in the marketplace. They provide a sense that the business is moving forward. While some customers don’t want change, these same customers will turn off the business at some point because it doesn’t change.

While the change is outside the MPA magazine layout guidelines, we take them as a guide onlyin the absence of a mroe appropriate layout – as we have now found.