Fairfax launched Brisbane Times today. This is a copy of other successful Fairfax sites connected with The Age and Sydney Morning Herald except and that it has no local newspaper driving traffic. The site design and navigation are excellent – typical Fairfax in terms of their online news offerings. Their launch video is particularly interesting in that it pitches hard on the theme of a “new perspective†– in a long term one paper town it’s message I’d expect to resonate.
This move makes for interesting times in Brisbane – a new daily website from Fairfax and the soon to launch mX from News Limited. The question is which cityn is next on both fronts?
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