A great thing about card sales in newsagencies is the regularity of seasons. Easter is generating good interest as is, surprisingly, St Patrick’s Day. Based on a couple of customers I spoke with on the weekend newsagents seem to be top of mind with these seasons.
These seasonal promotions fit in with habit based products that I have discussed here before. It’s why I like them. The more newsagents embrace and promote even small seasons like St Patrick’s Day the more they are known as the place for these. It worked for us last month with Chinese New Year.
The best move we ever made was moving our greeting card space to the front of our newsagency.