The Newslink store at Sydney airport is three months old. This new layout is a progression from the more traditional Newslink stores which we have seen in Australian airports for many years. Here’s how the store looked from the front yesterday:
The store has an open entrance but with plenty of product to entice as you enter and leave. I also like the way they promote their range above the entrance.
All their magazines are full cover displayed an they are in popular categories. The layout is a bit of a maze but that’s in part due to limited floor space and plenty of stock as well as the designer’s goal to have you browse the maze more.
For newsagents in a high traffic location considering store design, looking at this shop would be a worthwhile visit.
Newslink is owned by HDS Retail, the company which owns the relay stores I blogged about here a week ago.