We’re having great success with the retail ink and toner strategy from newsXpress. The flyers we get (see below) every two months drive traffic to the shop. They’re more successful than the flyers we had before we joined newsXpress. This ink and toner offer is separate to our Inkfast online business – different range, different price points and different customers.
The newsXpress strategy is driving new customers to our retail outlet based, in part, around this flyer:
The keys for success with ink and toner for us have been getting the right range of product in store for a competitive price, professional marketing and access to good product knowledge. By packaging the buying around top brand name sellers and reflecting them in the marketing material we have been able to significantly lift the return on investment.
While we’re pushing our 20,000 personalised flyers out with the local paper, I know of others doing just as well with direct letterbox drops. I’m looking forward to the next flyer and driving this category within my business. Ink and toner customers are efficient in that more than half the time they buy other items.
Disclosure: I am a shareholder in newsXpress Pty Ltd.