We’re leveraging increased lottery traffic into solid magazine sales using the unit shown in the photo below in front of one of our lottery counters. This photo from Saturday shows the titles we are pushing. Today it changed again to focus on weekly titles out today.
This co-location approach, seeing weeklies in two locations on the first two on sale days – drives magazine sales – especially when we have bonus traffic thanks to the $33 million Powerball prize up for grabs.
My pitch to magazine publishers and distributors is that you don’t see other retailers – supermarkets, petrol, convenience – take initiative like this. We understand the opportunity of the bonus traffic and are working hard to maximise this.