This pack of Darrell Lea liquorice is one of the most efficient products we sell. Rarely is it sold alone. So, it is either a great add on or a great destination product for customers who buy other items while in store. Either way, it’s one of the most efficient products we sell.
I like liquorice because it’s a habit based product. It is. And in my experience liquorice customers are brand loyal, meaning they are prepared to visit our store specifically for liquorice rather than purchase another brand while shopping elsewhere.
It’s habit based products like this which are crucial through this transition time as fewer newspapers are sold in newsagencies. We need every destination product we can get. While I’d prefer killer destination products like newspapers as they were in the 1960s and 1970s, I am happy with the small steps type growth liquorice is providing.
I like Darrell Lea because they understand the importance of not being in too many locations. This loyalty to retailers is returned with good space allocation and strong promotions.