University students across Melbourne this week are being offered The Age for 40 weeks for $20.00 which includes home delivery on Saturday and Sunday for the 40 weeks. That’s revenue of 7.1 cents a copy. University schedules being what they are, students will not pick up their copy every week day.
I am curious to know what the folks at The Age will report in their audit numbers. Do audit bureau reported sales include real counts of copies collected or what could be collected over the 40 weeks? Given the on campus management of the collection I suspect the audit number would be the latter.
UPDATE (27/2) I have been contacted by Fairfax and they have confirmed that only actual copies collected on campus are counted in audit figures.
The brochure put in student welcome packs connects with the market using the promotional line: The easiest way to pick up on campus…