Store design is critical for newsagents as the focus on core products changes as a result of online influences. Too many newsagencies have a design which does not reflect today’s needs.
Here’s a photo of the Relay store at Adelaide airport. Relay is a brand of HDS Retail, the company which also owns the Newslink branded stores.
See the full face display of magazines. This works for the top 300 or so titles as they have done with this store – although magazine covers are dark in the fixturing on the wall.
What HDS has done with Relay is, in part, what I mean when I talk here about the need for newsagents to reinvent how they display magazines. The days of a massive range where only the top third of a cover is showing are over. Is the Relay design suitable for a newsagency outside of a major airport? Probably not. However, there are some ideas worth borrowing and finessing to suit a high street situation.
I’m involved in designing a new newsagency store layout at present are our goal is between 1,000 and 1,300 titles but with a third of these displaying full face and the rest displaying half face.
An interesting point you raise. Im currently in the process of designing our shopfit for later this year and have been extremely lucky as to have been working on it for some time. We had planned to do a refurb and just before we were ready to go … we were offered a large extension to our store. We over-trade for the size or our store, so needless to say, we took it.
Ive spent a lot of time flicking through magazines and googling to get ideas for innovative shopfitting. There is a lot to take in and making it all work together is sometimes a chore. I cant recall how many times i have seen a picture of a new shopfit and wondered why they even bothered. Newsagents need to get smarter when it comes to shopfitting.
After your comments and pic here, im going to take another look at our impulse buy magazine section design. Also, why im at it … do you have any comments or innovative ideas on newspaper fittings?
Jarryd I’ll prepare a post with some shopfit links to review.
I am planning a shopfit of a rather small area (7m x 5m) that has to accomodate Tatts, LPo and Newsagency. Does anyone know of any shop fittings and/or designs that make the most of such a small space.
I may also have the option to increase the size of the store to 9m x 7m would this be worth investing in?
Jenni, the value of any investment has to be based on the business numbers and the prospects for a better return. The shop is very small based on what you have posted here. I’d talk to some newsagent shopfitters as well as someone suggested by Tattersalls and AP for starters. Mark
Jenni, check your agreements with each of the agencies that you are involved with as each have different priorities and regulations on their shopfit outs (AP can be diffacult). Ecco shop fittings can be quite helpful
Clem
Display & Design International manufacture and supply Kleerex Display and Merchandising systems for Newsagency, very innovative and widely used throughout Europe and US, now here in Australia, attracting a lot of interest.