I’m in Adelaide and every newsagent I visit here tells me that SA Life is the best magazine they have. Since it’s launch, sales have been strong, especially in more affluent demographics. Here’s a locally published magazine aimed only at the local market and it’s outselling all other monthlies. Mention SA Life and newsagents here smile: great sales, good cover price and, most important, local. Parochial sells.
SA Life (distributed by NDD) is a great story beyond its own success in some newsagencies where they use the title as a ‘magnet’ to draw attention to other titles and try and grow the category.
Even though it’s not national, its stellar success demands SA Life is considered for the newsagent voted magazine of the year awards.
UPDATE 17/2: SA Life has two sister publications: Highlife Magazine in Bowral, NSW, and, Tasmanian Life.
whilst its most likely not from the same people, Newcastle has one called Hunter Lifestyle distributed by wrapaway, very similar publication by the sounds of it, and quite popular.
Last edition of Tasmanian Life had an article about a convict made christening gown. I have not been able to read the article yet as I am in NSW at the moment.
I was the artist who sourced the owner of the gown and suggested to her that she might like to donate it to an institution so that the Tasmanian public could access the historic costume. The owner flew to Hobart form sydney with the gown so that I could work with it, using the photographic technique lest invasive to cloth – the photogram. Subsequently the owner donated the gown to the Tasmanian Museum and Art Gallery. I was surprised I was not interviewed as part of the article. Presently the gown is on display in the exhibition ‘Women Transported’ (Parramatta, NSW) as is also one of the colour photograms I made of the gown. The exhibition is running parallel with a selection of bonnets from my project Roses from the Heart(tm). Her Excellency the Governor of NSW, Prof Marie Bashir, opened both exhibitions recently.