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Starving for stock – how to kill a new magazine

partworks1.JPGThe merchandiser turned up in our shop asking for floor space to display their new partwork product. We said sure, go ahead. We’re happy to give you premium space to display the measly two copies of this new TV promoted partwork product. This iniial allocation by Gotch is nuts and while they will have excuses, it’s not good enough that we have to chase them for extra product. Sales from our shop prove that we are very successful with partworks. It’s like they want us to fail by sending two copies. Thankfully they sent another twenty copies today. Still not enough but it will do.

We are paying $3.00 per square metre per day in rent. The two copies would generate for us, if sold, $1.47 gross profit. Sometimes you feel like giving up in dealing with magazine distributors.

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  1. Scott

    after the last round of launches i told myself I wouldnt support partworks anymore, these are going straight to early returns. The inability to provide replacements/backorders by distributors has left both me and my customers sour.

    I’m glad they are successful for you. however, I cannot remember 1 partwork title that hasn’t given me grief. whether it be a customer requesting a back order and having to wait months, the original supply not arriving off the truck and having to wait months for replacements, damaged stock and having to wait months for replacements. they love to make us wait.

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