Sales of this month’s issue of The Monthly are double recent months at my shop. I wonder if it is a reflection of the polling results today showing Kevin Rudd as the preferred Prime Minister over John Howard.
The Monthly’s sales, being a relatively new title, are cover driven. This is why we try and place it where the whole cover can be seen as opposed to the usual magazine fixturing. For the first week of on sale the best location seems to be above The Age in our newspaper stand. We’ve tried placing The Monthly with our weekly newsmagazines without much success.
What prompted me to look at sales data is today’s cover story in The Age – when I saw it and The Monthly together.