This is one of the ads we have just started running at our 3loves free online dating website. 3loves is one of four social media sites we are building to drive traffic to Find It online classifieds.
Find It is being launched in partnership with newsagents – newsagents will earn commission when we start charging for advertising. We have contracted to profit share with newsagents.
By clicking on the newsagent ad at 3loves people get to the Find It database of newsagents.
We have only just started running banner ads on 3loves. More banner ads for newsagents will be added over the next two weeks. We will be tracking how many people click on the ads and search for a newsagency. This link is another reason newsagents need to place their free business ads on Find It – currently there are 1,000 newsagents listed. Only a few have loaded photos. Check out the listing for Beechworth Newsagency and my business, newsXpress Forest Hill.
3loves is achieving close to 2,000 visits and 8,000 to 10,000 page views a day. The current newsagent ad will be on a third of all pages viewed. To my knowledge this is the first time the generic newsagent shingle has been advertised online in this way. The benefit is only there for Find It newsagents as they are the ones listed when visitors click the link.
With 4,200+ profiles now online, 3loves is growing well. The interaction between people with profiles is about day to day stuff and not just dating. Having a newsagent message in the background during this contact helps us promote the channel and our local community focus without bigger business noise drowning us out.
I do like the idea of advertising online to increase awareness and hopefully drive sales to newsagents, however this ad seems to be a little too busy and static for my liking.
If anything, look at ads which can be a little more dynamic and attract more attention whilst still appealing to the demographic of the targeted site.