New Scientist is offering up to four free copies if you complete a survey for them. I have two problems with this: 1. to promote the survey they have put a header card in our display area effectively blocking the view of Scientific American and, 2. people who enter have the free copies mailed to them along with, I am sure, a pitch to convert from retail purchase to direct subscription delivery.
Isn’t there an easy solution to (1), namely by removing the promotional material from above the masthead? And by getting rid of (1), you should reduce the risk posed by (2)…
Or is there more to it than that?
philip.
Phil you’re right and that’s what I did after I took the photo. The display was created by a merchandiser and most newsagents would not check each display done by a merchandiser and therefore not know about this. That’s why I blogged about it.
Good work!
Sneaky blighters, aren’t they?