As part of the magazine shuffle I blogged about yesterday was the move of Notebook and Real Living from the interiors area to the high traffic women’s area. These are hard titles to locate. Their covers suggest interiors but inside they cover a broad area. They are like several other new and refreshed titles which cross segments and make placement challenging.
We’re not sure that this is the right location – only time and data will tell us if the move is right. The challenge is where do they belong if not here?
May I ask why you placed them in front of your weeklies?They seem out of place, maybe a better spot would have been to run them after your weeklies leading into your monthlies ie cosmo or run them beside AWW.
Did you also leave them in your home section?What you are trying is not new alot of agents do this and sadly alot do not.
Mary, We could not place the title after the weeklies because we move into a high selling British weekly magazine area. Next is the monthlies and we felt that was too far away. however, it is the spot we will try next in this place does not work. I agree we’re not first to do this – others move magazines regularly and this builds stronger newsagencies.