On October 22, 2006 we received 10 copies of Modern Hair and Beauty 2nd edition. We returned 4. Today we received 3 copies of the exact same issue of this title. Distributors call it a reissue. Newsagents call it a scam. This cash grab by NDD is another example of unconscionable conduct. The hair category is oversupplied with titles. While they will claim that the 6 sold is evidence there may be demand for the reissue, the reality is that new issues of other titles have come out and this now old product will only give off the wrong message for a business trying to look current.
Reissues are ought to be banned unless a panel of newsagents (the ones who fund the practice) say otherwise title by title
I had the same problem with complete weddings sydney.
I supplemented around 20 copies of my original supply … they then had the gall to send me another 30 of the reissue.
Why would I want to keep the reissue if I didn’t want to keep the original version.
As you say … magazines with such a long shelf life make our range look outdated … especially when you add the overseas magazines that still have a xmas themed cover.
Mark,
I have highlighted this exact issue of abuse with several publishers and distributors with little reply. The wosrt case being a re-issue that we received 5 times. The articles were so out of date that several companies listed in the magazine had gone out of business 2 years prior. The publishers know this; The distributors know this, yet they continue to treat newsagents as a dumping ground to clear out of date rubbish. It is clearly bad business practice to treat your INDUSTRY PARTNERS (newsagents) with such contempt. I will continue to higlight these cases with the publishers and distributors until they actually ‘get it’! Modern Hair & Beauty is twice as bad as it has a return date of November 2007.
Because of these issues and overseas irrelevant puzzle books, we kicked NDD out of store over 2 years ago.
WE HAVE NOT MISSED THEM.
For Notebook and one or two other popular title they currently manage, we have a sub-agent deal with a neighbouring bigger newsagent and get them off him.
We reckon we are around 5K better off a month!
DO IT – GET RID OF THEM.
Natalie
You have got rid of NDD and are $5K a month better off. – You are getting rid of you delivery run and will be better off – it might be more practical to get rid of your business and you will be heaps better off – just a thought