I bang on here a bit about the items publishers use to promote their titles and which are often not retail friendly. This month Delicious has a great offer with the magnets shown in the picture packaged with the magazine.
Retailers are happy because the magnets present no display challenges. Customers are happy because the magnets are good value.
So, well done to whoever at Delicious is responsible for this idea.
We’re especially happy in my newsagency because we received an extra 10 copies by mistake and we usually sell out. (Yes, we let the distributor know.)