Another day another old media company investing more in online business. Scoop NZ has the ACP Media release. Here are the highlights :
ACP Media Limited (‘ACP’) and APN News & Media Limited (‘APN’) have entered into a joint-venture to develop the free online general classified site http://www.sellmefree.co.nz.
ACP and APN believe that free, live and multi media rich trading environments will be an important part of the future of buying and selling general merchandise for the private individual.
The joint-venture brings immediate benefits to sellmefree.co.nz including: • accelerated development of the product offering including a free auction service and enhanced multi-media and live functionality; • a significant investment in marketing; and • a major increase in private listing content from print assets in key population centres.
“The proposition for private sellers expecting to sell general goods for free with photos and videos, and for buyers to be able to buy right now is clearly gaining ground. This trend is backed up by over 300,000 registered sellmefree.co.nz member accounts currentlyâ€, says Heith Mackay-Cruise, Chief Executive Officer of ACP Media.
Newsagents need to ask themselves what connection they have with online business models. Last year my company offered newsagents access to revenue from our Find It free online classifieds business. 800 ended up registering with us. 400 have signed contracts. Less than 100 have actually engaged with us in our beta release marketing activity. Unless newsagents act soon, online revenue will be lost to them and they will have to rely on print only.
What ACP and APN want to bring to sellmefree already exists in Find It. If you have something to sell or give away advertise it free at Find It. Help us provide competition for these big media companies.