A big book store put up a sign crowing about having 3,000 magazine titles in stock. The newsagent put up a sign saying they had more than 3,000 magazine titles in stock. The manager of the big book store complained to the newsagent saying the sign should come down. Hmmm, yes, it should come down. How dare a newsagent tell the truth that they have a better range of magazines than a US bookstore chasing after Australian small businesses?
Mark it is interesting that the BIG bookstore have also advertised on radio that they have the largest range of Magazines which is far from the truth. Yes they may have more than some newsagencies but not all. When they opened in my centre their advertising said that they had the largest range. An independant count showed they had some 600 less titles then our Newsagency. Maybe they get around it by adding all their stores together, which if Newsagents did that, we could boast over 5000 titles. Truth in advertising is only for the little man.