TV Guide sells over the counter for US$2.49 and, as of this week, is available online for US$1.76 per issue through digital magazine vendor Zinio. It’s logical that TV Guide titles move online but, hey, as a retail newsagent I don’t want to lose these sales. Ah, change…
The Zinio TV Guide offer could be better – truly interactive. It could use the program guide as a navigation aid to drill into stories one would usually expect to find in other titles. Now, that would be disruptive.