It’s January and time to process the return of unsold magazines from last month. I am hearing from newsagents that Network, the PBL magazine distribution business, is not wanting all last month’s unsold titles back yet. For example, in several cases, stores have been asked to return one week’s returns for Woman’s Day from December 2006 but no the others. This means the stores carry the cost of unsold product an extra month.
If the reports I have received are accurate and if it applies nationally, the bottom line benefit to Network could be over $2 million. That’s money sucked out of newsagencies, small businesses which cannot afford such a cost.
Yes the reports are accurate. May be that as they overloaded us with magazines in December they don’t want to have them all returned at the same time !!!!